Legalization in Italy has always seemed to us an unreachable point, something you strongly believe in but you’re sure it will never come. One day, opening the newspaper we realized that in Italy realities were growing. Cultivators, suppliers and retailers are creating a new job, the cannabis.
Three young guys with a tremendous desire to live, looked at each other and decided to create a brand, we wanted to give it a cool and current name, we called it Dr. Weed. After months of work we managed to open our first store in the heart of Trastevere, historic Roman quarter. Step by step the brand and the store came to life and it was immediately love. To differentiate ourselves from the market, we had decided to offer our customers a wide range of products. Starting from the inflorescences, foods, cosmetics and technical products. All these derives from a magical plant, the Cannabis.